As spring draws closer, now is the time to focus on effective techniques to drive traffic to your open houses and prepare for a successful year ahead. 2020 certainly brought significant changes to the way real estate agents do business. It is important to keep your finger on the pulse of these shifts so you can benefit from the current hot market.

Live Stream – Facebook and Instagram offer a live feature that allows you to share what is going on around you in real time. If you are hosting an open house, it is the perfect opportunity to showcase the home to a broader audience by live streaming the property you are marketing. You can always download the recording and upload it to your website or YouTube to further increase views.

Electronic sign-in – Put away the pen and the paper and save time by utilizing a tablet to collect information as people tour your open house. Designed for real estate agents, apps such as Open Home Pro and Spacio integrate with CRMs and send out follow-up emails on your behalf.

Facebook Ads – Create a Facebook event, share with your sphere, and promote it using Facebook Ads. For more information on how to create an event ad, click here.

Partnerships – Make sure to enlist your business partners for help with sharing your event on their social media to increase visibility. Lenders, closing attorneys, and insurance agents are some of the people you can ask. In addition, by teaming up with a lender, you can have the loan officer be part of your broadcast and open houses to answer questions buyers may have about prequalification and the loan process.



If you have buyers who are ready to purchase a home this season, I would love to help them secure a mortgage loan. Give me a ring today!